Book Design

BOOK DESIGN

Book design is no field for those who desire to < mint the style of today > or to create something <new>. In the strict meaning of the word there cannot be anything < new > in the typography of books.

(TSCHICHOL, 1991:25)

TRUE BOOK DESIGN, therefore, IS A MATTER OF TACT (tempo, rhythm, touch) alone.”

(TSCHICHOL, 1991:27)

“… A BOOK DESIGNER HAS TO BE THE LOYAL AND TACTFUL SERVANT OF THE WRITTEN WORD.

(TSCHICHOL, 1991:25)

“The BOOK DESIGNER STRIVES FOR PERFECTION; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.”

(TSCHICHOL, 1991:27)

“The OBJECTIVE of all BOOK DESIGN must be perfection: to find the perfect typographical rep-resentation for the content of the book at hand.”

(TSCHICHOL, 1991:25)


TYPOGRAPHY

Selecting a font absolutely in tune with the text; designing a consummate page with harmonically perfect margins, ideally legible, with immaculate word and letterspacing; choosing rhythmically correct type sizes for titles and headings;and composing genuinely beautiful and graceful parttitle pages in the same key as the text page – by these means,a book designer can contribute much to the enjoyment of avaluable work of literature.

(TSCHICHOL, 1991:26)

 

“To create a whole from many petrified, disconnected and given parts, to make this whole appear alive and of a piece — only sculpture in stone approaches the unyielding stiffness of perfect typography.

(TSCHICHOL, 1991:3)

“Typography is the craft of endowing human language with a durable visual form, and thus an independent existence.[…] typography remains a source of true delight, true knowledge, true surprise”

(BRINGHURST,2004:11)

“For most people, even impeccable typography does not hold any particular aesthetic appeal. In its inaccessibility, it resembles great music.”

(TSCHICHOL, 1991:3)

“PERFECT typography is more a science than an art.”

(TSCHICHOL, 1991:20)

Referências:

Tschichold, Jan. (1991). The Form of the Book: Essays on the Morality of Good Design. Vancouver: Hartley & Marks. Original edition, 1975.

Bringhurst, Robert. (2002). The Elements of Typographic Style. Vancouver: Hartley & Marks, Publishers.

Patrícia Quitéria Nº8068

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