“Book design is no field for those who desire to < mint the style of today > or to create something <new>. In the strict meaning of the word there cannot be anything < new > in the typography of books.”
“TRUE BOOK DESIGN, therefore, IS A MATTER OF TACT (tempo, rhythm, touch) alone.”
“… A BOOK DESIGNER HAS TO BE THE LOYAL AND TACTFUL SERVANT OF THE WRITTEN WORD.”
“The BOOK DESIGNER STRIVES FOR PERFECTION; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.”
“The OBJECTIVE of all BOOK DESIGN must be perfection: to find the perfect typographical rep-resentation for the content of the book at hand.”
“Selecting a font absolutely in tune with the text; designing a consummate page with harmonically perfect margins, ideally legible, with immaculate word and letterspacing; choosing rhythmically correct type sizes for titles and headings;and composing genuinely beautiful and graceful parttitle pages in the same key as the text page – by these means,a book designer can contribute much to the enjoyment of avaluable work of literature.”
“To create a whole from many petrified, disconnected and given parts, to make this whole appear alive and of a piece — only sculpture in stone approaches the unyielding stiffness of perfect typography.”
“Typography is the craft of endowing human language with a durable visual form, and thus an independent existence.[…] typography remains a source of true delight, true knowledge, true surprise”
“For most people, even impeccable typography does not hold any particular aesthetic appeal. In its inaccessibility, it resembles great music.”
“PERFECT typography is more a science than an art.”
Tschichold, Jan. (1991). The Form of the Book: Essays on the Morality of Good Design. Vancouver: Hartley & Marks. Original edition, 1975.
Bringhurst, Robert. (2002). The Elements of Typographic Style. Vancouver: Hartley & Marks, Publishers.
Patrícia Quitéria Nº8068