Typography

“Criação de caracteres para uso em impressos • Arte de compor e imprimir, reproduzindo o texto por meio de caracteres; a designação primitiva da tipografia foi a expressão ars impressoria, também designada calcographia antes que, no final do século XV, passasse a ser conhecida como tipographia. Imprensa • Lugar onde se imprime. Gráfica. Estabelecimento tipográfico • Arranjo ou estilo do texto tipográfico.” 

in Dicionário do Livro, Maria Faria e Maria Pericão

“All typography consists of letters. These appear either in the form of a smoothly running sentence or as an assembly of lines, which may even have contrasting shapes. Good typography begins, and this is no minor matter, with the typesetting of a single line of text in a book or a newspaper. Using exactly the same typeface, it is possible to create either a pleasant line, easily read, or an onerous one. Spacing, if it is too wide or too compressed, will spoil almost any typeface.” 

“Typography that cannot be read by everybody is useless.”

in The Form of the Book, Jan Tschichold

“Typography is the use of type to advocate, communicate, celebrate, edu- cate, elaborate, illuminate, and disseminate. Along the way, the words and pages become art.”

in The Complete Manual of Typography, James Felici

“Typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness.”

“Typography is the craft of endowing human language with a durable visual form.”

“In a badly designed book, the letters mill and stand like starving horses in a field. In a book designed by rote, they sit like stale bread and mutton on the page. In a well-made book, where designer, compositor and printer have all done their jobs, no matter how many thousands of lines and pages, the letters are alive. They dance in their seats. Sometimes they rise and dance in the margins and aisles.”

in The Elements of Typographic Style, Robert Bringhurst


Spacing

ESPACEJAMENTO – Realização prática da justificação, ou seja, dos intervalos ou espaços entre linhas, letras ou palavras que concorrem para a justificação de uma linha. Espacejação.” 

in Dicionário do Livro, Maria Faria e Maria Pericão

“Only through constant practice and strictest selfcriticism may we develop a sense for a perfect piece of work. Unfortunately, most seem content with a middling performance. Careful spacing of words and the correct spacing of capital letters appear to be unknown or unimportant to some typesetters, yet for him who investigates, the correct rules are not difficult to discover” 

“Tight letterspacing has disfigured many modern scripts as well as a number of reproductions of older typefaces for which the original material is now lost.” 

“It should be selfevident that spacing between words set entirely in uppercase must be wider than that between words set in lowercase. Frequently, however, one sees word spacing that is the same, i.e. too narrow, or much too wide. Letterspacing must be evident but it shouldn’t be needlessly obtrusive.” 

in The Form of the Book, Jan Tschichold

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