Layout

LEIAUTE – Disposição da informação num documento incluindo o formato, o tamanho, a distribuição ou organização gráfica especificando fonte e corpo dos caracteres utilizados, diagramação, cores e formato e todos os aspectos relacionados com a funcionalidade e estética de um documento ou de um impresso pronto para receber informação • Esboço ou espelho de qualquer obra a ser publicada.

Faria, Maria Isabel e Pericão, Maria Graça – Dicionário do Livro: da Escrita ao Livro Electrónico, Coimbra, Edições Almedina, 2008

An erroneous conception of the graphic designer’s function is to imagine that in order to produce a “good layout” all he need do is make a pleasing arrangement of miscellaneous elements.(…) At best, this procedure involves the time-consuming uncertainties of trial and error, and at worst, an indifference to plan, order, or discipline.

The designer does not, as a rule, begin with some preconceived idea. Rather, the idea is (or should be) the result of careful study and observation, and the design a product of that idea.

Rand, Paul – Thoughts on Design, San Francisco: Chronicle Books, 2014 (pages 11-12)

Like a musical composition, a layout needs pacing, rhythm, and theme. (…) Variety or contrast is important too.

In layout design, the contrast is often between large and small photographs and between headline and text type

The design principles of proximity, similarity grouping, and focal point are all important to consider in layout design. Variations in point size and font style function as a code to guide the reader.

PATH LAYOUT – The harmonious arrangement of elements that assume no underlying grid structure.

Grid structure and the path layout discussed next are both used to bring balance and harmony to a page design Both depend on the eye and mind detecting such unitforming factors as repetition and continuation.

Arntson, Amy E. – Graphic Design Basics, S.L., Cengage Learning, 2010

HARMÓNICO – Equilibrado. Proporcionado • Diz-se da composição gráfica, manuscrita ou impressa, onde são observadas regras de proporção entre a altura e a largura da caixa de escrita ou da mancha tipográfica, as margens, os espaços interlineares, etc.; o mesmo termo é empregue relativamente à decoração do texto manuscrito, quando apresenta um todo equilibrado e agradável no ponto de vista estético.

Faria, Maria Isabel e Pericão, Maria Graça – Dicionário do Livro: da Escrita ao Livro Electrónico, Coimbra, Edições Almedina, 2008

A harmonia, ou o estado nivelado do design visual, é um método útil e quase infalível para a solução dos problemas compositivos que afligem o criador de mensagens visuais…

Dondis, A. Donis – Sintaxe da Linguagem Visual, São Paulo, Livraria Martins Fontes, 2003

Harmony is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciprocal relationships to each other of all four margins on the page of a book, in the relationship between leading of the type area and dimensions of the margins, in the placement of the page number relative to the type area, in the extent to which capital letters are spaced differently from the text, and not least, in the spacing of the words themselves. In short, affinities are hidden in any and all parts.

Tschichold, Jan– The Form of the Book: Essays on the Morality of Good Design, London, Lund Humphries, 1991. (page 20)

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