/ bo.

Book

What do we mean by the “idea of a book”?  (Johanna Drucker, 2003) The book finds its channel to the brain through the eye, not through the ear; in this channel the waves rush through with much greater speed and

/ bo.

Book

What do we mean by the “idea of a book”?  (Johanna Drucker, 2003) The book finds its channel to the brain through the eye, not through the ear; in this channel the waves rush through with much greater speed and

Letterspacing

“Letter Spacing (also known as char­ac­ter spac­ing or track­ing) is the ad­just­ment of the hor­i­zon­tal white space be­tween the let­ters in a block of text.” (Jan. Tschichold, 1991) “Existe o espaço ocupado pela letra e o espaço criado em torno

Letterspacing

“Letter Spacing (also known as char­ac­ter spac­ing or track­ing) is the ad­just­ment of the hor­i­zon­tal white space be­tween the let­ters in a block of text.” (Jan. Tschichold, 1991) “Existe o espaço ocupado pela letra e o espaço criado em torno

Book Design

BOOK DESIGN “Book design is no field for those who desire to < mint the style of today > or to create something <new>. In the strict meaning of the word there cannot be anything < new > in the

Book Design

BOOK DESIGN “Book design is no field for those who desire to < mint the style of today > or to create something <new>. In the strict meaning of the word there cannot be anything < new > in the

Harmony

“HARMONY is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciprocal relationships to each other of all four margins on the page of a book, in the relationship between leading of the

Harmony

“HARMONY is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciprocal relationships to each other of all four margins on the page of a book, in the relationship between leading of the

graphic artist

Charles Eames Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these

graphic artist

Charles Eames Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these

/ ba.

Balance

It is essential to the human condition. In design, balance acts as a catalyst for form, it anchors and activates elements in space. Visual balance occours when the weight of one or more elements are distributed evenly and proportionately in

/ ba.

Balance

It is essential to the human condition. In design, balance acts as a catalyst for form, it anchors and activates elements in space. Visual balance occours when the weight of one or more elements are distributed evenly and proportionately in

/ sp.

Spacing

Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities. (Robert Bringhurst, 2002 : 36) Espaço: Peça metálica inferior ao quadratim

/ sp.

Spacing

Space in typography is like time in music. It is infinitely divisible, but a few proportional intervals can be much more useful than a limitless choice of arbitrary quantities. (Robert Bringhurst, 2002 : 36) Espaço: Peça metálica inferior ao quadratim

/ em.

Emphasize

(…) because language is a matter of words, structures, and sounds, the devices of emphasis may be considered within semantic, syntactic, and phonological scopes. (Eslami e Rezai, 2013) Ênfase – Modo exagerado, empolado ou afectado de escrever ou falar. realce.

/ em.

Emphasize

(…) because language is a matter of words, structures, and sounds, the devices of emphasis may be considered within semantic, syntactic, and phonological scopes. (Eslami e Rezai, 2013) Ênfase – Modo exagerado, empolado ou afectado de escrever ou falar. realce.

/ ty.

Typography

Typography Immaculate typography is certainly the most brittle of all the arts. To create a whole from many petrified, dis-connected and given parts, to make this whole appear alive and of a piece — only sculpture in stone approaches the

/ ty.

Typography

Typography Immaculate typography is certainly the most brittle of all the arts. To create a whole from many petrified, dis-connected and given parts, to make this whole appear alive and of a piece — only sculpture in stone approaches the

/ ha.

Harmony

Harmony “Harmony is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciproca l relationships to each other of all four margins on the page of a book , in the relationship

/ ha.

Harmony

Harmony “Harmony is determined by relationships or proportions. Proportions are hidden everywhere: in the capaciousness of the margins, in the reciproca l relationships to each other of all four margins on the page of a book , in the relationship